NEWGEN MEN AW12 winners

The British Fashion Council (BFC) has today announced that eight of London’s most exciting emerging menswear fashion design talents will receive sponsorship from its designer support initiative NEWGEN MEN sponsored by TOPMAN. All recipients will receive business support and the opportunity to use the official BFC venue to host either a catwalk show, presentation or an installation during London Fashion Week’s (LFW) Menswear Day, on Wednesday 22nd February.

The recipients of NEWGEN MEN, sponsored by TOPMAN, Autumn/Winter 2012 are:

Catwalk sponsorship (shows will take place in the BFC Show Space): Christopher Shannon and J.W. Anderson

Salon Show Presentation sponsorship: Lou Dalton, Martine Rose and Matthew Miller

Installation sponsorship (Installations will take place in the East Wing, Somerset House): Bunney, Christopher Raeburn and SIBLING

NEWGEN MEN began in September 2009, building on TOPMAN and Fashion East’s successful MAN initiative. It has since become instrumental in raising the profile of emerging British designers using the dedicated Menswear Day at London Fashion Week as a showcasing platform. As well as sponsorship, the initiative offers its recipients tailored business and mentoring support, with a view to increasing the success of their business commercially and building relationships with key press and buyers. NEWGEN MEN continues to promote the best of British menswear talent for the fifth consecutive season, with ongoing dedicated support from TOPMAN.

Tim Blanks, Contributing Editor, Style.com and a member of the British Fashion Council's Menswear Committee, said

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