LONDON show ROOMS LA

The British Fashion Council’s (BFC) international showcasing initiative LONDON show ROOMS is taking London’s brightest stars of British fashion to Los Angeles for the first time this October, building on the success of LONDON show ROOMS in Paris and New York. This initiative aims to develop the profile and business opportunities for these designers in international markets. West Coast buyers, stylists and press will have the opportunity to meet designers and view the collections in a unique environment.

London has an unparalleled reputation for nurturing the world’s most innovative, diverse and creative talents and LONDON show ROOMS in Los Angeles brings together many of those identified as London’s hottest stars. The showroom will showcase a selection of BFC/Vogue Designer Fashion Fund shortlisted designers, Fashion Forward alumni with the addition of the winners of British Fashion Awards Menswear and Accessory Designers of the Year 2010.

A project aimed at boosting British designer exports, LONDON show ROOMS has grown to include a showroom in New York, and, in June 2010, launched LONDON show ROOMS MEN in Paris, both of which were in partnership with the Centre for Fashion Enterprise. This season, following a successful London Fashion Week, LONDON show ROOMS will increase its presence in the U.S. and develop their businesses internationally with help from UK Trade & Investment (UKTI). 

will take place from October 17th-19th at the Ace Gallery, located at 5514 Wilshire Boulevard in Los Angeles. The showroom is a fully subsidized space for designers to showcase their collections with the support of international marketing, media and sales advisers.

Caroline Rush, CEO of the BFC said,

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